Mila Lounge — RDG GROUP
hospitality
Designing a high-energy brand experience where atmosphere, rhythm and identity converge within the MILA ecosystem.
Led the development of the full brand identity for MILA Lounge, translating the core brand into a high-energy, nightlife-driven expression.
Work included identity, visual systems and communication materials across multiple touch points.
A hospitality concept developed from the ground up, requiring a cohesive identity and a strong activation strategy to establish its presence.
Work included full brand development—creating identity, visual systems and communication—alongside the activation of a tailored cross-marketing initiative in partnership with Absolut Vodka.
