MM CLUB — RDG GROUP
Private Members Club
Structuring a distinct ultra-luxury members experience within the MILA ecosystem, where exclusivity, identity and belonging operate as one.
Experiential brand system developed across multiple venues.
A private members layer developed across multiple RDG venues, requiring a consistent identity while adapting to distinct environments.
Work included the development of communication and activation materials, supporting the consistency of the MM Club experience across venues and touch points.
MILA MM CLUB
Activation & Communication
AVA MM CLUB
Activation & Communication
