Ludmila Lacerda Barros
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Super Payphone Oi Telecommunications Brasil

Oi Telecommunications, super payphone, event, brand activation, kids, children, avatar, street game


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Super Payphone Oi

DUTY: Set Design, Local Production

Held at Oi Futuro in Ipanema, an interactive game helped save toys that were donated to a Children's Institution. A large version of the game was projected on front of the building to call the attention of all those passing by. 
Some kids were in need of toys, and others wanted to help and Oi believed that they all had the right to play. (And so did we.) “Super Payphone Oi” transformed kids into gift donation heroes.
On Oi's public payphones, we offered some kids to choose a hero and stand in front of an interactive wall. Using a motion sensor, their mission was to catch the biggest number of presents that would then be converted into real toys for the less fortunate kids in Rio de Janeiro.

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5.000 GIFTS DONATED TO A SOCIAL INSTITUTE IN RIO DE JANEIRO

INCREASED AWARENESS OF THE BRAND ON THE STREETS AND ON THEIR SOCIAL MEDIAS