DUTY: Branding, Planning, Corporate Identity, Digital
A new airline was about to launch in the Brazilian Market. A full brand strategy was to be created: the concept, slogan, corporate identity, advertising campaign, website and social media.
With excellence in providing their customers with the pleasure to travel well, the slogan “You Can have Have More” was developed to show the belief that all people deserve to be treated with respect, warmth and dignity during a flight. Safety was a top priority.