Ludmila Lacerda Barros

Durex - Sex Toys and Condoms

Love Capsule, Carnaval de Salvador, condoms, sex toys, Reckitt Benckiser, Durex, pleasure, love, safety, branding, event, brand experience


Love Capsule DUREX 

Duty: Brand Activation, Design, Production Coordination

Durex arrived in Brazil with the mission to inspire people to have great sex, improving the connection between partners and breaking taboos; because for Durex “great sex moves you”.  Starting with the idea of celebrating “the pleasure of giving pleasure”, Durex developed a film for tv, created a website and a social network to interact with their customers, inviting people to talk more about Durex and its message. In order to reach those who weren’t paying attention yet, we created some buzz, developing the “Durex Love Capsule”- a place for couples to enjoy a great time with a wonderful view from the capsule, ten feet from the ground and with all the privacy needed to do whatever they wanted to do.


“Durex Love Capsule” was seen at “Big Brother Brazil” and thousands of people who watched the program wanted to know more about it, and we gave them a chance to experience it themselves.


Best Brazilian Case 2014
For Brand Awareness
In Social Medias



#CAPSULADUREX More than 1,8K Mentions

+128% Brand Awareness

+166% Brand Consideration


Durex’s entrance in Brazil, helped drive category growth and impacted image
perception in a positive way helping drive the condom market in Brazil.