Durex entered the Brazilian market with a campaign centered on connection, pleasure and breaking taboos around intimacy.

As part of this launch, the “Love Capsule” was developed as a live experience designed to extend the campaign into a physical environment.

The installation invited couples into a private, elevated space—creating a moment of intimacy while reinforcing the brand’s message through participation.

Activated across major cultural events and large-scale parties in Brazil, the project extended the campaign into highly visible and socially relevant environments.

The “Durex Love Capsule” was also featured on Big Brother Brazil, amplifying visibility and generating widespread public interest—prompting audiences to seek out and experience the activation firsthand.

A brand activation developed to generate awareness and engagement beyond traditional media, requiring a concept that could translate messaging into a real-world experience.

Work included brand activation development, graphic design and production coordination—ensuring the integration of concept, environment and execution on-site.