Developed for Nike Rio 10K, the project introduced an interactive experience connecting runners with their social networks through a familiar gesture—the high-five.

The activation bridged physical participation and digital sharing, extending the race beyond the event itself.

Work included graphic design and production coordination, supporting the development and implementation of the experience across on-site and digital touch points.

The activation generated 8,876 interactions, with an average of 40 engagements per share—expanding audience participation and increasing connection with a younger demographic.