Ludmila Lacerda Barros
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Sagres - 2014 FIFA World Cup Brazil

Sagres - 2014 FIFA World Cup Brazil, Salvador, Brand Activation, Event, Salvador, BA, beer, Portuguese brewery,

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2014 FIFA World Cup Brazil - Sagres Brewery

DUTY: Brand Activation , Graphic Design, Production Coordination


As the official sponsor of Portuguese National Soccer Team, The “Brewery Sagres”, needed to activate its brand at FIFA WORLD CUP 2014 – Salvador, Brazil.
Improving its interaction with their portuguese executives and VIP clients, inviting them to go to Salvador, Brazil - watch one of Portuguese National Soccer Team games at FIFA WORLD CUP 2014 BRAZIL.

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Hospitality and entertainment for 4 days during their stay in Brazil, we developed strategy and security for the guests to go and come back to the soccer stadium to watch the game and an after party to celebrate and have a brand experience with the group.

An awareness of the brand increased not just with the guests but also with the grand public, introducing a new beer brand to the local market.
The portugueses “Brewery Sagres” executives and VIP clients liked their experience so much that they increased their participation in “Sagres Beer” social media, making their loyalty with the brand even stronger.

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